These days, many people are thinking critically about what degree they should pursue to ensure that they obtain a quality job. Individuals considering an MBA in marketing may be particularly interested in knowing what the job outlook is given the rising popularity of online and offline advertising. By learning more about the job outlook for someone with an MBA in marketing, you can decide whether pursuing the degree would be right for you.
An MBA In Marketing-The Basics
Although broadly defined, an MBA in Marketing is basically a degree that represents an individual’s knowledge of markets, competitors, and portfolios of operating technologies. In describing the skill set of marketing professionals, George Lorenzo notes that individuals with an MBA in Marketing are “responsible for understanding the needs, wants and desires of the primary and secondary audiences who will purchase their company’s products and services.” He goes on to point out that “in addition to having creative advertising, public relations and sales skills for getting their company’s message and brand across effectively to its audiences, marketing professionals need to have research and data-gathering and management skills for analyzing customer behaviors and marketplace conditions.” Individuals with an MBA in marketing can pursue careers in a plethora of fields, including consulting, line management, and entrepreneurial management.
Job Outlook For Careers In Marketing
If you have decided that you are interested in a career in marketing, you should note that attaining your MBA could help you meet your vocational goals. One of your concerns might be the job outlook for positions within your field. To gain a better understanding of the likelihood that you will get hired, you must know the type of position that you’ll be applying for. Oftentimes, individuals who choose to pursue an MBA in marketing do so with the intent of becoming a marketing manager. According to the Bureau of Labor Statistics, the job outlook for marketing managers is average.
Salary
In discussing salary expectations for those who pursue a career in marketing management, George Lorenzo notes that a marketing manager with seven years of experience can anticipate an annual salary starting at $61,000. (This figure is contingent upon the size and location of the company.) In discussing the role that one’s location plays in context of work within the world of marketing management, he notes that “more than 30 percent of marketing management jobs are found in the Western region of the US, and 21.8 percent are in the Southern states.” Lorenzo also points out that “People with a bachelor’s degree hold 54 percent of marketing management positions, and about 39 percent have earned a master’s degree or MBA.”
Other Options
While pursuing a career in marketing management is probably the obvious decision for an individual who has attained an MBA in marketing, it should be stated that there are a variety of other fields that one could pursue after completing the degree. Because attaining an MBA generally incorporates gaining knowledge in organizational management and communication, individuals who earn an MBA in marketing can often find jobs in Human Resources and Sales. The job outlook for a Human Resources Specialist is better than average while that of a sales manager is about average.
If you are thinking about attaining an MBA in Marketing, you should note that doing so could provide you with a plethora of job opportunities. In considering the job outlook for these opportunities, you can determine whether attaining the degree would be the right path for you to pursue.
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