After researching career choices, you’ve finally decided on a career as a marketing manager but aren’t sure what the job outlook for this is in your area. Will you need to move? Are certain areas more lucrative than others for marketing managers? Continue reading and get the facts on which region of the U.S. has the best job outlook for marketing managers.
What is a Marketing Manager?
Before we get to the big question, let’s spend just a couple minutes learning what a marketing manager does. Marketing managers are the creative geniuses responsible for developing advertisements and promotions designed to help sell ideas and products. If you’ve even seen a commercial on TV and wondered who thought of that creative advertisement, the answer is probably the marketing manager. Marketing managers generally have at least a bachelor’s degree in marketing, business or advertising, as well as some relevant work experience.
Marketing Managers Avoid Slow Economy
Marketing managers are one group of professionals that appeared to continue to thrive through the recession-like conditions the rest of the nation experienced in 2007-2009. According to a 2013 Monster.com report, marketing managers not only experienced almost steady employment but were also very much in demand. With the integration of marketing and technology, this trend is expected to continue nationwide, particularly for those involved in digital marketing. Marketing analyses predict that marketing managers will almost need to get into digital technology to continue to experience such excellent employment opportunities.
What is the Career Outlook for Marketing Managers in the U.S?
Marketing managers are expected to experience an employment growth of about 13% between 2012 and 2022, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also stated that, in the case of a bad economy, marketing managers are much less likely to be laid off due to the important role they play in a company’s revenue. Marketing managers skillful in digital marketing should see even better employment options with Internet-based advertising growing more each day.
What Regions Offer the Best Job Outlook for Marketing Managers in the U.S?
The BLS reported that marketing managers across the nation earned an average annual wage of $123,220 as of May 2013, with the lowest 10% earning $64,440 and the highest 90% earning $187,199. Wages vary from state to state with some offering better wages than others. New York, where marketing managers earned a mean wage of $172,800 in 2013, was the top-paying state for this profession. During that same year, there were about 11,430 marketing managers employed in New York.
The 2nd-highest paying state for marketing managers was New Jersey, which offered a wage of about $156,670 to the 9,270 marketing managers that were employed in the state that year. The two lowest-paying states for marketing managers in 2013 were New Mexico and West Virginia, where these professionals earned mean annual wages of $83,980 and $84,910, respectively. New Mexico only had about 300 marketing managers employed in 2013. This wage information also came from the BLS.
If all reports and indications are correct, marketing management definitely appears to be a field with plentiful and lucrative job opportunities. Whether you live in a region of the U.S. with the best outlook for marketing managers or not, you can expect to experience a demanding yet exciting career, while your creativity helps sell your ideas to the world.
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