Marketing is an in-demand field that continues to offer new opportunities for various positions, allowing for future marketing professionals to combine their experience, skills, knowledge, and interests to find the right job. As the field of marketing expands, it is helpful to find the answer to the question, “What positions in marketing are on the rise?” There are actually a number of positions that continue to increase in demand.
Social Media Marketer
More and more, social media has taken over the face of everything from disseminating the news to communication. Because of the popularity of social media forums such as Facebook and Twitter, it is necessary for companies and organizations to turn to these tools in order to get the most possible exposure, particularly for younger consumer audiences. Social media marketers work within the constraints of social media such as using a fewer number of words for content and mobile access considerations.
Digital Content Developer
In addition to social media, there are a number of additional online content areas that marketing firms and departments must address to successfully market on websites, community forums, and other online channels outside of social media. Some examples of content that digital content developers are likely to create include infographics, web pages, banner advertisements, and e-mail marketing campaigns.
Market Research Analyst
Increasingly, marketing firms and all types of organizations are interested in finding out how to effectively reach consumers. Market research professionals take a combination of education and skill in analysis, business and marketing, and psychology to predict, research, assess, and analyze consumer behavior. This can help with everything from creating marketing content, developing products and services, and completing packaging and delivery. Additional information on market research can be found at the Marketing Research Association website.
Marketing Project Manager
While social media and online content are only increasing in importance, more traditional avenues of marketing are still relevant and vital to marketing firms and marketing departments of various companies. Print advertising, for instance, remains a crucial part of most advertising campaigns, including everything from catalogs to direct mail campaigns.
In order for a company to create a cohesive marketing campaign both online and in print, they need a marketing project manager. The marketing project manager is responsible for the coordination of the campaigns across different mediums. This in-demand position includes the ability to manage tasks, staff, and clients to meet deadlines and create effective marketing material.
Additional Recommended Reading: What is a Marketing Manager?
Marketing Account Manager
In addition to the project manager, most marketing firms and departments will have a number of positions for account managers. In some cases, these managers will oversee everything from the sale of products and services to the procurement of necessary advertising space online, in print publications, and in television, film, or radio.
Companies and organizations rely on knowledgeable and skilled marketing professionals in all areas to develop their advertising and other marketing materials to increase profits and reach new and current consumers. The answer to the question of “What positions in marketing are on the rise?” shows that future professionals can match up their individual interests and backgrounds with an exciting and rewarding career path.
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