Marketing professionals rely on information and trends from various resources to be successful in their career fields. However, even marketing graduate students can benefit from reading industry-related publications and following prominent blogs. With that in mind, here are some of the top recommended resources for MBA in Marketing students.
Magazines
Advertising Age
Advertising age is a publication that offers analysis and current breaking news related to marketing trends and issues. With over 80 years of history in the field, this is the source of many of the industries top rankings, including the Leading National Advertisers and Top 100 Leading Media Companies lists.
Adweek
Adweek focuses on producing content for marketing, advertising, and media professionals. It includes both news stories and videos. Adweek makes getting information simple through mobile apps, email newsletters and a weekly printed or online magazine.
Websites and Blogs
Entrepreneur on Fire
Entrepreneur on Fire features both a blog and daily podcasts from John Lee Dumas. Dumas interviews various successful entrepreneurs, learning about their story and gaining information on both their failures and achievements on the road to success. The site is beneficial to both marketing students and professionals, who can easily glean information related to their field from the blog and expert interviews.
Heidi Cohen
Heidi Cohen is the professional mind behind the Actionable Marketing Guide, a top recommended blog that offers tips on social media marketing, content marketing, mobile marketing, branding, PR and SEO writing. Cohen strives to simplify the terms and process behind marketing and provides actionable solutions for integrated marketing challenges.
American Marketing Association
The AMA website is an essential source for MBA in Marketing students, with a wide range of resources for students while in school as well as when breaking into the career field after graduation.
Books
Influence
Influence is a book written by Robert Cialdini that focuses largely on the subject of behavioral economics. In his book, Cialdini looks deeply into why people make the decisions they make and what exactly influences them.
Web Analytics 2.0
As continually more marketing is performed online, the importance of understanding and utilizing web analytics continues to grow. To help put the subject in a language that most anyone can understand, Avinash Kaushik, a digital marketing evangelist at Google, published Web Analytics 2.0, making analytics more relevant to marketing.
The Anatomy Of Buzz
The Anatomy of a Buzz, written by former marketing VP Emanuel Rosen, is a book that looks at word of mouth marketing. It takes a closer look at different brands and studies the factors that made them either a success or failure. Rosen then offers strategies for both developing and keeping the word of mouth buzz needed for success.
The more sources you can absorb information from, the better student and marketing professional you’ll become. Don’t stop with just the top recommended resources above, there’s literally hundreds of books, magazines and websites with information for MBA marketing students to help further your education and eventual career.
Next Steps: What Are the Elements of a Good Internship for Someone Getting an MBA in Marketing?
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