An MBA in international marketing is the ideal choice for business professionals who want to work in multinational corporations handling global commerce activities.
Program Overview
International MBA in marketing programs have very specific learning outcomes and program goals. Graduates will learn how to create, build and manage a brand within very contrasting international markets. This will require training in diversity awareness and cross-culture knowledge. In some cases, students will find this happens best when they earn degree abroad. Students will also gain an understanding of how consumer behaviors impact marketing strategies, so they will know how to use appropriate media resources, targeted content and promotional campaigns.
Many MBA in international marketing programs adopt creative and analytical approaches to illustrating how sales funnels and marketing channels relate to product line success and customer satisfaction levels. Students will be exposed to international social, economic, political and commercial topics. After graduation, they will know how to develop relationships within international markets, manage global workforces and improve the international competitiveness of their companies.
Sample Degree Courses
MBA in international marketing programs are developed to help students succeed in highly competitive business environments. Although the course selection is loosely based on traditional MBA programs, the course content mostly focuses on cultivating the skill sets and strategic advantages needed to lead global business activities. First, students will learn about international accounting management. They will study the accumulation of accounting information and how to use it for management planning and decision-making.
Global finance classes will touch on macroeconomics in different countries and the various worldwide financial markets. Courses on international entrepreneurial activities will cover the essential business development areas in global markets, such as identifying opportunities, risk management, mobilizing resources and managing growth. Studying multinational corporate environments will prepare graduates to work abroad or locally within global companies.
When learning about international supply chain management, students will study distribution channels, purchasing strategies and worldwide delivery systems.
What Jobs Will Await Me?
Graduates armed with an MBA in international marketing can look forward to exciting careers. For instance, corporations employ marketing solutions managers who have demonstrated expertise and leadership skills to handle long-term projects and activities. These professionals are responsible for developing and executing tests that measure needs, weaknesses and opportunities. They generally assess customer needs and product opportunities by working with cross departmental teams to develop new solutions. They will manage all phases of the product or service life cycle in order to meet goals and revenue targets.
On the other hand, marketing consultants advise senior executives by guiding them through business planning and decision making activities. They are involved with traditional strategizing, which includes market entries, distribution channels, evaluations of new opportunities and business model redesigns. From a strategic operations perspective, they help business leaders with post-merger integrations, operational improvements and quantitative risk assessments. They will perform in-depth research of international demographics and comprehensive marketing strategies. Additional projects cover financial review, competitive analysis, market segmentation, product positioning and global profitability.
An MBA in international marketing opens up a wide range of career opportunities in various fields, such as global tourism, logistics and finance.
For more information on pursuing an MBA in marketing, please see: Top 10 Best Online MBA in Marketing Degree Programs.
Follow