No organization can survive without marketing and this is why there are several marketing positions in the government available for the right candidates. If you are studying marketing or currently looking for an open position in the public sector, it is important to learn what you will do as a federally or publicly employed marketing professional. Public marketing positions may not be titled the same as the traditional private position, and this is why some marketing roles are not as obvious when you are searching for employment in the public sector. Read on, and learn more about marketing titles, responsibilities and how to qualify for these positions when they are open.
Positions in Public Relations
Celebrities, large organizations, and the government all have a need for public relations professionals who help mold reputations and promote specific activities in the public eye. Public relations professionals, often called PR, may be hired by different local or state government agencies or by federal agencies like NASA or the Food and Drug Administration. Many PR specialists will hold press conferences to answer questions from the media and send press releases to the media to promote newsworthy events. PR professionals are also in charge of crisis management when something controversial happens.
Positions as Purchasing Agents
The government is not able to produce everything that it needs. Because we live in a society where competition is encouraged, private producers sell to the government and enter into contracts when necessary. As a marketing major, you may be able to find a position as a purchasing agent. Your job will be to work with suppliers and vendors to negotiate pricing and contract terms when the government buys materials, products or even services. To offer fair pricing, a purchasing agent must be an expert in the laws of supply and demand and active government restrictions and regulations.
Advanced Positions in Trade
A trade specialist is an expert in goods and services as well as export and import laws. When you work as a trade specialist, you will act as a liaison between domestic trade organizations and international organizations. You will also need to know about the economy, politics and specific regions of the country. To become a trade specialist, you will typically need an advanced degree in marketing with a minor in a field like economics (please see: The Top 10 Best Online MBA in Marketing Degree Programs).
Local Level Sports Marketers
If you would like to work at a local level and have a passion for sports, you may be able to find a sports marketing opening through a parks and recreation department. You will be in charge of using various methods to promote current programs locally through the media. You will also be in charge of marketing to a specific niche to increase participation and enrollment in sports programs.
Some individuals prefer to work for the government because they feel that they will receive better benefits and enjoy greater job stability. If you would like to work for a public agency rather than a private corporation, it is important to know what types of unique titles exist in marketing at the governmental level. You will typically need a minimum of a Bachelor’s Degree in Marketing to be considered a candidate. Earn your degree and then begin searching for marketing positions in the government.
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