You can find a marketing position, but if you want to earn a competitive salary in the field its important that you research the top earning industries. Both public and private companies in every marketplace have a need for some type of marketing. The tactics that are used to target the market and the channels where marketing messages are sent are all very different based on the industry that marketers work in. If you want to earn a potentially high salary by using your large professional skill set, here are some of the leading industries in terms of pay for careers in marketing.
Data-Analytics Marketing Positions
In the data-analysis industry, companies seek out information and analytics strategy to redefine the competitive landscape within their industry. Since analytics and data mining is an integral part of today’s highly competitive commercial world, more and more companies are projected to invest in big data analytics to monitor assets and to increase profitability. Since a large percentage of businesses in each industry are shifting their focus to data, database marketing is a great field in which to pursue a career. The average salary for a marketing position in this field is $97,100.
Marketing Jobs in the Healthcare Industry
The healthcare industry is constantly changing, especially with new healthcare reform laws being passed on a regular basis. Since it is now the law that taxpayers have some form of health insurance, it has never been a better time to land a role in healthcare. Healthcare marketing directors are responsible for overseeing the operations of the marketing department and also for planning and executing marketing initiatives throughout the organization or facility. Because they hold such a great deal of responsibility, directors earn an average of $92,000.
Working in the eCommerce Industry
A new era of on-demand marketing is approaching. This is especially true for companies in the eCommerce market who want to compete with the thousands and thousands of other companies competing for consumers and traffic. In 2014 alone, there was 20% growth reported for online retail stores. This growth is not projected to slow and there is even greater outlook for marketers who specialize in eCommerce retail tactics. If you want an industry with the highest growth and high salaries, eCommerce is the way to go.
Marketing with Computer Technology and Software Companies
Computer technology is a field that is not going to go away. Since corporate giants, and even the everyday consumer, rely on some type of software to make business and life easier, there is a constant need for new software products. To prove that one product is better than the others on the market, marketing associates target clients and come up with clever campaigns. Since so much profit lies on marketing efforts, associates with computer software firms can make upwards of $136,200 per year.
To find the highest paying industries as a marketer, you must consider which industries are growing and which are also highly competitive. Once you do this, you will need to also consider how much experience and education is required to compete for a position with an industry giant. As long as you are prepared (see: The Top 10 Best Online MBA in Marketing Degree Programs) and you take the appropriate steps, you will be able to identify what the top earning industries for marketing jobs are and land your desired job.
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