Although there are a plethora of great vocational paths an individual could pursue, choosing to become a marketing manager could be uniquely beneficial. This is the case for several reasons, including the fact that pay can be competitive and the job outlook for the profession is great. By learning more about the field of marketing management, you can determine whether pursuing this profession would be advantageous and ideal for you.
Marketing Management-The Basics
As many marketing experts know, marketing management is a field that places primacy on the practical implementation of marketing strategies as well as the management of a company’s marketing activities and resources. Because globalization has led companies to market far beyond the borders of their own countries, international marketing has become a very significant and integral aspect of a company’s marketing strategy.
What Marketing Managers Do
To help companies make the most of every marketing opportunity they have, marketing managers work to influence the timing, composition, and level of customer demand so that businesses can maximize profits with marketing efforts. Individuals who choose to pursue a career in marketing management should note that the role of the marketing manager can change based on a company’s corporate culture, industry context, and business size. If a marketing manager is working for a large company, he or she might work as the overall general manager of the assigned product. In order to create and implement a cost-effective and efficacious marketing management strategy, a firm has to have an objective, detailed understanding of its own business as well as the market it operates within. By analyzing these types of issues and more, marketing managers often employ strategies that result in the integration of strategic planning principles.
Educational Requirements
If you are thinking about pursuing a career in marketing management, you should learn as much as possible regarding the educational requirements to become a marketing manager. In discussing this issue, the Bureau of Labor Statistics states that a bachelor’s degree is generally required for the position. However, there may be some instances in which extensive experience within the field and/or marketing certification can help an individual attain a position without a bachelor’s degree.
Training For Marketing Managers
The coursework that a prospective marketing manager will take while attaining a bachelor’s degree can include classes in economics, management, business law, mathematics, finance, accounting, and statistics. In addition to taking these sorts of courses, individuals who wish to become marketing managers can complete an internship. Doing so will provide them with great experience and networking opportunities that can lead to a position in a reputable company. Acquiring foreign language and computer skills can also help prospective marketing managers become more marketable job candidates.
Resource: What are the Elements of Good Internship
Pay and Job Outlook
The Bureau of Labor Statistics reports that the median annual salary for marketing managers was $112,800 in May of 2010. The Bureau also reports that employment for marketing managers is expected to increase by 14% from 2010 to 2020. According to the experts, marketing will remain an essential component for businesses and organizations as they strive to maintain and extend power in their markets.
Informed Decision Making
If you are thinking about a career in marketing management, you should know that opting for this vocational path could be personally and professionally rewarding. By considering the information listed above, you can make an informed decision regarding whether choosing a career as a marketing manager would be right for you. Good luck!
Follow