If you are working on your MBA in marketing, you may be considering one of several lucrative marketing positions: marketing director, business development manager, or marketing manager. In this article, we will look specifically at the role of a marketing manager in order to answer the question, “What is a typical day like for a marketing manager?” A typical day for a marketing manager is highly rewarding, however it is not without its share of challenges and obstacles. Jobs in marketing allow you to explore your creativity in ways you never thought possible. The following are just a few examples of responsibilities you might expect on a daily basis.
Market Analysis
Companies must continue to grow and adapt to remain sustainable and have any chance at long-term success. Part of your job will be to analyze your existing market and other markets to determine whether or not an emerging market could possess market viability for your products or services. You will also analyze data based on your existing target demographics and potential target audiences. This will allow you to ascertain whether or not you are targeting the proper individuals for your goods and services.
New Product Review
New products are always in development. You will work closely with the product development team to help determine which features are deemed most desirable by your key demographics. You might conduct a focus group to obtain invaluable feedback about the existing state of the product. You may then make suggestions to the development team after reviewing the results. You will also work to establish price points by studying similar products currently being offered by the competition. You are likely to also work with the sales team.
Campaign Creations
To many marketing professionals, creating campaigns is one of the many job perks. Once you determine your target audience, understand their needs and wants and have a solid product, it is time to take it to the masses. You will create campaigns, in part, based on your key demographics. That is to say, you will create a campaign that is most likely to influence and persuade people to buy your goods after simply viewing or participating in your campaign. In addition to traditional campaigns, U.S. News & World Reports notes that marketing managers connect products with customers on social networking sites to create buzz through Internet marketing.
Marketing Methodologies
Campaign presentations vary greatly today. You will have to determine which marketing channels your target consumers are most likely to engage with. You will be able to choose from digital, video and traditional marketing methodologies. Many times, marketing managers determine some combination of the three to be most effective. You will also have to determine the amount of money to spend on each medium while staying within your budget.
Analyzing Data and Figures
You will be responsible for managing the budget of your campaigns. Allocating these funds will be a challenge and often a gamble. You might be able to predict the type of person who is likely to purchase your products, however whether or not they purchase it comes down to reaching the right people. You will have to analyze each campaign by monitoring analytics and sales throughout each campaign in each marketing medium and, quite possibly, adjust the campaign as you go to improve the results. This will allow you to better allocate your budget in the future and improve your conversion rates.
Managing People
You will not have to complete all of these tasks on your own. Managing people will also be a large part of your job. On the positive side, you will be able to delegate many responsibilities so that you are able to concentrate on big-picture tasks and to meet with other members of the team. On the other hand, managing people often takes away from the time you may need to complete various tasks efficiently and effectively.
If you are interested in managing a team of marketing professionals, be certain to follow reputable news sources and professional websites and publications to remain current with trends and to stay ahead of the competition. Doing so may catapult your career from a marketing manager to a marketing director.
For More Information: What is the Difference Between a Marketing Manager and a Marketing Director?
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