If you are wondering, “What is the role of an online marketing specialist?” it is helpful to know that an online marketing specialist plays an important role in a company. This is the person who finds leads, raises brand awareness and takes other actions that makes it more likely for a lead to convert into a sale. Online marketing specialists must be good at certain things to do their job well.
SEO Knowledge
Having extensive knowledge about search engine optimization (SEO) is important if you are going to properly market on the Internet. These days, content marketing is a popular method of marketing for companies of all sizes. However, simply writing an article and publishing it on a website isn’t enough to guarantee that the article is seen. A marketing specialist must understand how to get that content on the top of search engine results pages (SERPs) as well as how to get that content shared throughout many different social networks.
Monitoring Online Chatter
There are many different metrics that a company can look at to see if its marketing efforts are working. Having the ability to drill down into the data to see which words or phrases people react most to can make it easier to create marketing materials that will connect with a target audience.
Reputation
An online marketing specialist will need to monitor what is being said on blogs and other sites to determine the online reputation of the company. When a company has a poor reputation online, it makes it harder for customers to feel good about spending money on that company’s goods or services.
Reputation management is critical because some competitors will pay ghostwriters to write poor reviews for the sole purpose of ruining that company’s reputation. An online marketing expert can post positive reviews, answer questions and create positive content that will be listed highly on the SERPs when people search for keywords that a business is targeting.
Keeping Advertising Costs Down
While organic traffic is highly sought after by any company, some money will need to be spent on advertising. An online marketing specialist will understand which options are available and the most cost-effective for the company. Furthermore, a marketing expert will understand the types of people who frequent a particular site or social media platform in order to tailor advertising that resonates with that particular audience. For example, it is important to understand that those on Reddit don’t respond to the same types of ads that those on Facebook do.
What is the role of an online marketing specialist? Knowing where to advertise, creating content that will rank highly on Google and managing a company’s reputation are all part of the work of an online marketing specialist. If successful, a company can leverage the Internet to increase sales, spend less on marketing and become a force in its industry for years to come.
Additional Reading:
Work as an online marketing specialist: The Top 10 Best Online MBA in Marketing Programs
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