The marketing department has risen from the gloom and doom of the recession and bounded into the economic recovery with a boom. Today’s marketing department sets forth with a whole new look. Finding out which new marketing positions are on the rise means looking at the ever-morphing digital age. Here’s a look at new as well as changing traditional positions under today’s marketing umbrella.
Marketing Operations Specialist
This position has evolved because companies need to know how well they are doing compared to their strategic goals. The job requires analytical, organizational, and interpersonal skills. Marketing operations also makes sure the sales process is optimized to ensure results.
Customer Evangelist
Also a post-recession position, the position carries several names, but the function is the same: to make sure the customer is happy. How? The most effective way is to make the customer’s every contact with the company easy and pleasant.
Inbound Marketing Specialist
One of the fastest growing new positions, the Inbound Marketing Specialist needs marketing and digital skills including knowledge of Search Engine Optimization and development of targeted content. Creative skills are part of the mix but only as they relate to strategic goals.
Lead Nurturing Specialist
Developing good leads takes skill. The job of the Lead Nurturing Specialist requires the ability to develop content that brings leads to the decision point. The key to this is the personal touch versus mass marketing appeal.
Video Specialists
With the exploding use of YouTube and other video channels as marketing tools, professional videographers who create quality digital video are in demand.
Social Marketing Specialist
This is an old-new marketing position on the rise in a big way. Since the bulk of leads are now coming from social media sites, this position is now part of a central marketing function.
Marketing Analyst
Another old to new position, the Marketing Analyst is now responsible for rapidly expanding budgets established to catapult marketing efforts and advertising campaigns to success.
Marketing Technology Specialist
Where once all technology management fell into the hands of the Information Technology (IT) department, now marketing is picking up more of that responsibility because of complex, technology-based analytics and digital marketing efforts. In fact, a Gartner study predicts that by 2017, marketing will spend more on technology that the IT department.
Media Relations Specialist
A Media Relations Specialist is a job that has been around for many years, but now requires “Less Pitch, More Support”. The public relations part of this job was once the heavy weight, but the pitching push that was required has proven much less successful today.
Other New Marketing Positions on the Rise
Innovative marketing positions abound, carrying with them surprising job titles and interesting responsibilities. Try Transcultural Anthropologist, a job that focuses on multicultural impacts of marketing. A Gesture Writer is a specialist in how people use gestures to interact with digital equipment. The Content Archivist is the ultimate librarian and collects, catalogs, and retrieves the organization’s tremendous amount of content in all its digital forms.
Even as we look at these new and evolved functions, new marketing positions are constantly on the rise and will continue to be in today’s ever changing and exponentially growing marketplace.
To pursue your own career in marketing, start by earning your MBA in marketing. Please see: Top 10 Best Online MBA in Marketing Programs.
Follow