If you have a bachelor’s degree and an interest in marketing, you might be wondering if you should get an MBA in marketing online. Online MBA programs often let students choose a concentration in marketing and then require that they take three or more marketing classes in addition to core curriculum classes. There are a number of reasons why you might enroll in one of these programs, including to save time, make more money and develop better skills.
To Save Time
Many professional students look at traditional MBA programs and decide they do not have the time to take the required classes. Even if you have a flexible work schedule, you may not have the time to drive to a campus a few days every week and then sit in classes. With an online marketing MBA program, you can take all your classes online and enjoy the flexibility of working on your assignments after finishing up a long day at work or on a weekend break. There are also accelerated programs that will help you finish your marketing MBA in well under two years.
To Learn More About Marketing
The most common reason someone would enroll in an online MBA marketing program is because he or she wants to learn more about marketing. While you can take marketing classes as an undergraduate, you’ll likely only learn basic things like how companies advertise their products and the importance of focus groups. An MBA program will delve even deeper and cover subjects like subliminal advertising, survey creation, direct mail marketing and the ways in which online and mobile marketing have changed in recent years.
To Develop or Improve Their Skills
Getting a job with an undergraduate degree is difficult because you lack the skills that marketing and advertising firms desire. When you finish an MBA with a concentration in marketing, you can show employers the skills you developed and improved upon while in business school. You’ll learn how to lead focus groups and get information from prospective buyers or shoppers, how to launch marketing campaigns based on the size of your client’s budget and how to lead and organize those working on your team. Online programs require that you do a lot of independent work, which can teach you time management, decision making and critical thinking skills, too.
To Make More Money
A top reason someone would get an MBA in marketing online is to make more money. Payscale found that the average salary for graduates with an MBA in marketing and management ranges from around $53,000 to more than $232,000 a year. The exact amount depends on the job title. The site found that these graduates work as marketing directors, marketing managers, product managers and in leadership positions. Marketing vice presidents and others in leadership roles make the highest salary among all MBA marketing graduates.
Whether you graduated from college five years ago or more or you just recently graduated with a bachelor’s in business, you can enroll in an online graduate school that offers MBA degrees. Making more money, learning more about marketing in general, developing and improving skills, and saving time are just a few of the top reasons why someone would get an MBA in marketing online.
Related Resource:
The Top 10 Best Online MBA in Marketing Degree Programs
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