Considering the importance of digital communication today, an MBA in Digital Marketing is the edge needed to secure a place in the fast paced, in demand industry of internet marketing. Similar to the MBA in Marketing, the MBA in Digital Marketing represents a shift in focus to online, digital media means and is a special marketing niche. An MBA in Digital Marketing is the best way to demonstrate the advanced training and preparation required for upper level marketing positions.A number of schools offer MBAs in Digital Marketing.
Where To Get An MBA in Digital Marketing
New York University
NYU Stern offers a unique approach to learning that engages students and promotes learning both within and outside of the classroom. Stern’s MBA in Digital Marketing is no different. With courses ranging from brand strategy to web and mobile applications design, and social media for brand management, Stern’s Digital Marketing MBA prepares students to become future marketing executives. Stern’s tuition and fees run $56,554 per year for full-time MBA programs like that in Digital Marketing. A number of scholarships, loan opportunities, and graduate fellowships and assistantships are available through NYU to help reduce the cost of attendance.
Rutgers University
The unique mini-MBA in Digital Marketing at Rutgers offers all of the courses necessary for a career in marketing plus the benefit of accelerated one- or nine-week programs. Courses include a focus on YouTube marketing strategies and secrets, web analytics, and using digital technologies in brand development. Tuition for the accelerated programs is $4,995 and includes an iPad with a number of useful marketing programs that gives students an advantage from the get go.
New England College
The MBA in Digital and Social Media offered by New England College is flexible enough to fit any schedule, with both part- and full-time enrollment available. Students complete ten 4-credit courses over an 18 month period, with courses offered online. MBA courses include digital media law and ethics, professional writing and design for new media, and a capstone project allowing students to showcase their new skills. Tuition is $512, and financial aid is available in the form of federal loans and graduate assistantships.
Rochester Institute of Technology
RIT offers a Digital Marketing MBA through the E. Philip Saunders College of Business with ties to both domestic and international businesses to help graduates put their degree to use right after graduation. RIT’s MBA in Digital Marketing includes courses on buyer behavior, business-to-business e-marketing, and advertizing and integrated marketing communications. Those enrolling full-time can expect to pay $34,659 annually in tuition fees while those taking the part-time option will pay from $963 for one course hour to $10,593 for 11 course hours. Scholarships are available for students with GPAs above 3.70 who have earned between 12 and 64 credit hours from RIT.
Southern New Hampshire University
SNHU has recently started an online MBA in Digital Marketing program that offers the accessibility of online learning coupled with the prestige of a private university accredited by the New England Association of Schools and Colleges and the Accreditation Council for Business Schools and Programs. Online and hybrid program courses include online marketing channels, websites and SEM/SEO, and strategic internet marketing. Tuition at SNHU runs $1,881 per course or $627 per credit hour and financial aid is available in the form of loans, grants, and scholarships.
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